Hyatt makes another move to access hundreds of millions of members worldwide, This new hotel brand will debut in Shanghai

Multinational hotel group cooperation, super speed to get through “dual-channel, dual-membership”

Lately, Shanghai’s hotel scene has been filled with good news, with extravagant, trendy and mid-to-high-end line hotels blossoming, about to open a new chapter.

Roseley Hotel Group announced that Shanghai’s Rosewood is located next to Suhewan and is expected to open in 2028, while Marriott is deploying its third Ritz-Carlton hotel in Shanghai in the Caojiadu area.

On the West Coast, this new art and fashion landmark will welcome China’s first Rockford Hotel, Shanghai’s second Mandarin Oriental, and another new hotel from the Shangri-La Group.

The Hyatt Group has also never stopped expanding its presence in China, with more new hotels in the pipeline to open in the next few years.

This fall, Shanghai will see the opening of a special mid- to high-end branded hotel, the Elysium, a collaboration between two major hotel groups and the Hyatt family of hotels, with a focus on quality and design, outstanding signature dining.

More than that, personalized amenities and creative inspiration can be found throughout the hotel.

On August 13, a new mid-range and high-end hotel brand jointly developed by Hyatt and First Travel Home, “UrCove Elysium Hotel” has officially opened “dual official website” booking, and at the same time announced the world’s first Elysium brand hotel. –Ease Inn Shanghai will soon open its doors to guests.

From now on, guests can make reservations through official channels (including website, app, app, etc.) of Hyatt and First Traveler Home for hotels in Shanghai after October 1, 2012.

The hotel is now available for booking through the official channels of Hyatt and First Travel Home (including website, app, app, etc.) after October 1 this year.

Dual Channel, Dual Member

The so-called “dual-channel, dual-membership” means that Eaton Hotel can access Hyatt Place members or First Travel Home members, and enjoy the corresponding membership benefits, for a total of more than 100 million members of both sides, it’s really a great thing.

It is understood that the international cooperation of the hotel, in the early stages of the founding, will often face the cumbersome status of membership rights and booking methods, so the membership interoperability often takes several years, the opening of the Ease Inn Hotel first in the opening date of the dual-channel booking, but also a new record of cooperation between the International Hotel Group and domestic hotel groups.

Hyatt Place has more than 22.4 million members worldwide, some of whom are huge fans. Under Hyatt Place’s “Brand Explorer” program, Hyatt Place members are required to travel to Hong Kong to experience Hyatt Centric in order to complete their stay at 10 different Hyatt brands before they can redeem two complimentary room nights in China.

With the addition of Elysium, members can now complete the challenge on the mainland, and with the many future locations of Elysium Hotels, it will be easier for most members to redeem their free room nights.

What’s even more exciting is that members can earn an additional 500 bonus points for each eligible room night booked through official Hyatt channels and staying at the new Eaton Hotel during the October-December 2020 campaign.

After more than a year of preparation and interface, Hyatt and First Travel Home finally opened their reservation channels and membership systems in July this year, which is a major milestone for the multinational group and exciting news for the industry as a whole.

New Creation Space

In the Hyatt branding wall, Escape is part of the Timeless Classics Collection, and like the rest of the Hyatt family of hotels, the rooms are designed to meet the needs of the modern traveler and stopover.

East Gate hopes to make guests feel relaxed and comfortable as soon as they enter the hotel, for this reason, they have designed a special “Creative Space” in the lobby.

The unique island design allows you to check in, sit down to work, have a cup of coffee, or share with friends, all in one place, breaking down physical barriers.

Food and beverage has long been a strength of Hyatt hotels, but you can also explore the wide variety of food and drink at Eaton Hotel.

The hotel’s breakfast buffet follows the Hyatt standard, offering more than 130 varieties for guests to choose from, while the service bar in the lobby not only sells healthy light snacks and ice cream, but also craft beers, which is hip and sophisticated.

The rooms are no exception, with complimentary snacks in the minibar and Nespresso’s capsule coffee machine, so even if you’re too busy to eat during a business trip, you can take comfort in the fact that you’ve been taken care of.

Explore more of the city’s escapes

With the opening of the first store in Jing’an, Shanghai, Eaton Hotel will also debut in several major cities across the country, so let’s take a sneak peek at what’s in store for these Eaton Hotels.

Elegant Hotel Shanghai Jing’an

The hotel is located in the bustling Jing’an Temple business district, adjacent to the Metro Line 14 subway entrance. There are 265 guest rooms, and the lobby features a stylish spiral staircase and floor-to-ceiling windows with panoramic views of the city beyond.

The lobby has 265 rooms and a stylish spiral staircase, with floor-to-ceiling windows offering views of the city.

Walking from the hotel to the quiet old houses, strolling under the sycamore trees, you can feel the modern romance of the sea metropolis; there are also a number of high-end office buildings, commercial centers, shopping malls, etc., leisure and shopping are very convenient.

EATRE Hotel Shanghai Lujiazui World Expo Center

Lujiazui World Expo Center Elegant Hotel is located in the famous “Magic Wall Street” in the south of Lujiazui and the World Expo Binjiang business district, with 141 rooms, walking distance to the Binjiang Avenue, enjoy the other side of the Huangpu River and the World Expo architectural exposition; only 10 minutes away from the Lujiazui financial center, the Oriental Pearl Tower, etc. Car journey.

The hotel is close to the Inner Ring Road elevated highway and the Nanpu Bridge, making it easy to get to and from both sides of the river, and only 800 meters from the Tangqiao Station of Metro Line 4.

Elegant Shanghai Wujiaochang Hotel

The hotel is located in the northeast corner of Shanghai city, which is named after the intersection of five diverging avenues.

The hotel has 199 rooms, specially equipped with intelligent service facilities for self-service check-in and check-out, ideal for creative companies around the Pentagon.

More Eaton Hotel

In addition, the Eaton Hotel in Chengdu and Nanjing are also conveniently located in the heart of the city’s bustling business district.

Beijing, Shenzhen, Taiyuan, Yan’an, Weifang, Shandong and other important cities are also following suit, and in the future dozens of new hotels will be opened in the core area of the Eaton Hotel, even as far as Linzhi and Shigatse in Tibet, has more than 10 scale.

On the other hand, it also gives members more choices to visit different hotels in different cities.

Following the opening of the world’s first Elysium Hotel, Elysium Shanghai Jingan, Elysium Chengdu, Elysium Shanghai Lujiazui Expo Center, Elysium Shanghai Wujiaochang, and Elysium Nanjing South Railway Station, Elysium Nanjing will also open within the year, with reservations opening soon.

Here, MISS would like to give you a summary of the new Eaton Hotel “Double Member” benefits and early booking privileges.

If you book through Hyatt’s official channels and stay at a new hotel during the period of October to December 2020, you will receive 500 bonus points for each eligible room night;

Before Dec. 31, members can enjoy 10% off when booking through the official channels of First Travel Home, in addition to the level discount, 7 days in advance.

Explore Elysium and get a free night when you stay at five different Hyatt brands.

On the day of the unveiling of the new hotel, MISS had many friends who said they would go there even out of curiosity, and we are still looking forward to the new hotel.

After all, it’s the first brand to have both membership channels and reservation systems in place before opening, thanks to the strong strength and resources of both parties, which can bring some new ideas and references to the mid- to high-end hotel market.

Easthotel has now signed nearly 30 letters of intent to cooperate with a number of investors and franchisees. The signing of the letter of intent, but also shows the investor’s confidence and recognition of the brand, the hotel development.

Estate Hotel UrCove by Hyatt Booking Website

Hyatt: https://www.hyatt.com/zh-CN/brands/urcove

BTG Homeinns: https://www.bthhotels.com/about/urcove