2023
UrCove Fans Launch, Benefits Set Sail
We introduced the entry‑level membership benefits, greeting every UrCove fan with exclusive privileges upon each arrival.
As an exclusive lifestyle hub for UrCove fans, it goes far beyond a traditional hotel membership program. It is a vibrant and creative space that connects fans who share similar lifestyles and aspirations.
Here, fans can not only enjoy premium accommodations at UrCove Hotels, but also immerse themselves in exciting activities and exclusive, lifestyle-centric experiences.
Level Up. Experience Renewed.
We introduced the entry‑level membership benefits, greeting every UrCove fan with exclusive privileges upon each arrival.
The UrCoveLand membership growth system officially went live. We integrated with Douyin(TikTok) to diversify membership enrollment. Here, every stay marks a step forward, and every stop unlocks more surprise perks.
We are about to roll out a comprehensive upgrade to stay services and benefits, refining every detail to reinvent "a home away from home" for our guests.
Enjoy exclusive benefits during your hotel stay.
| Benefit Category | Tier Benefit Name | NIU | GOLD | BLACKGOLD | DIAMOND |
|---|---|---|---|---|---|
| Consumption Benefits | First Order Discount (Available exclusively with calendar rates. Cannot be used in conjunction with other promotional offers.) |
¥30 off your first order | / | / | / |
| Room Rate Discount (Available exclusively with calendar rates.) |
10% off | 12% off | 12% off | 15% off | |
| F&B Discount (Available exclusively for orders placed via the UrCove F&B Mini Program.) |
12% Off 50% Off | 18:00 - 20:00 |
12% Off 50% Off | 18:00 - 20:00 |
12% Off 50% Off | 18:00 - 20:00 |
12% Off 50% Off | 18:00 - 20:00 |
|
| Voucher Pack | ¥120 voucher pack | ¥300 voucher pack | ¥500 voucher pack | ¥800 voucher pack | |
| Room Upgrade (Calendar rates only. One-category upgrade only, subject to availability, with a maximum price difference of 20% between current and next room types.) |
1 voucher per year | 5 vouchers per year | 10 vouchers per year | 15 vouchers per year | |
| Stay Benefits | Coffee / Beer Voucher (Transferable. Valid for 180 days.) |
1 voucher per year | 5 vouchers per year | 10 vouchers per year | 15 vouchers per year |
| Breakfast (Available exclusively with calendar rates. Valid for the registered guest only.) |
1 breakfast voucher | 5 breakfast vouchers | Complimentary breakfast for one | Complimentary breakfast for two | |
| Late Check-out (Available exclusively with calendar rates.) |
14:00 | 14:00 | 14:00 | 15:00 | |
| Laundry & Drying Service | Complimentary | Complimentary | Complimentary | Complimentary | |
| Welcome Drink | Complimentary | Complimentary | Complimentary | Complimentary | |
| Complimentary Fresh Fruit Platter in the Lobby | Complimentary | Complimentary | Complimentary | Complimentary | |
| Comforting Late-Night Bites | Complimentary | Complimentary | Complimentary | Complimentary | |
| Fitness Center Access | Complimentary | Complimentary | Complimentary | Complimentary |
Full benefits are subject to display in the Wechat mini program.
UrCove Fan Day / Birthday Treats
High‑level members are invited to attend sporting events or wonderful theaters, free of charge.
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